There's spam in that app
Mobile devices, of course, increasingly enable fraudsters. According to a May 10 VentureBeat article,
Adjust says mobile ad fraud rates doubled in the past year, by Dean Takahashi, fake ads are infiltrating mobile devices. The Berlin-based company Adjust conducted a study to measure the number of fake advertisements among legitimate ones on various mobile channels. The company analyzed 3.43 billion application installations and more than 350 billion instances of ads during the first quarter of 2018.
According to Adjust, SDK spoofing (bot-based fraud from hidden malware downloaded through apps) was most prevalent at 37 percent of all fraud. The other types included click injection (real ads replaced by fraudulent ads and track clicks) at 27 percent, faked installs at 20 percent and click spam at 16 percent.
The article also highlights the gaming industry, which has been the hardest hit in online activity. Mobile ad spending could reach more than $75 billion in the U.S. in 2018.
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