Career Distinction: Stand Out by Building Your Brand

  Career Distinction: Stand Out by Building Your Brand 


By William Arruda and Kirsten Dixson 




As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, you must proactively and continuously position yourself for success. Your credibility, visibility, personality and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional.

Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultra competitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.

This book will show you how to:  


Brand yourself for career success

Determine how others perceive you

Develop your unique value proposition

Define your target audience

Build and manage your online identity


The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization. Success takes more than just hard work; brand yourself and watch your career soar.


Product Details:
Copyright 2007
ISBN 978-0-470-12818-3
Hardcover, 208 pages
John Wiley and Sons

Table of Contents:


Chapter 1: Understand the Future of Work

Chapter 2: Adopt the Career Distinction Mindset

Chapter 3: Brand Yourself for Career Success

Chapter 4: Know Yourself to Grow Yourself

Chapter 5: Remember, It’s What They Think That Counts

Chapter 6: Define Your Brand Community

Chapter 7: Tell Your Brand Story

Chapter 8: Create Your Career-Marketing Tools

Chapter 9: Express Yourself

Chapter 10: Assess Your Online Identity

Chapter 11: Build Your Brand in Bits and Bytes

Chapter 12: Be On-Brand in All That You Do

Chapter 13: Get a Visual Identity

Chapter 14: Increase Your Career Karma