Career Distinction: Stand Out by Building Your Brand



BY WILLIAM ARRUDA AND KIRSTEN DIXSON


Description

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, you must proactively and continuously position yourself for success. Your credibility, visibility, personality and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional. 

Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultra competitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers. 

This book will show you how to:  

  • Brand yourself for career success
  • Determine how others perceive you
  • Develop your unique value proposition
  • Define your target audience
  • Build and manage your online identity
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization. Success takes more than just hard work; brand yourself and watch your career soar.

 




Product Details

COPYRIGHT 2007
ISBN 978-0-470-12818-3
Hardcover, 208 PAGES
JOHN WILEY AND SONS

Table of Contents:


  • Chapter 1: Understand the Future of Work
  • Chapter 2: Adopt the Career Distinction Mindset
  • Chapter 3: Brand Yourself for Career Success
  • Chapter 4: Know Yourself to Grow Yourself
  • Chapter 5: Remember, It’s What They Think That Counts
  • Chapter 6: Define Your Brand Community
  • Chapter 7: Tell Your Brand Story
  • Chapter 8: Create Your Career-Marketing Tools
  • Chapter 9: Express Yourself
  • Chapter 10: Assess Your Online Identity
  • Chapter 11: Build Your Brand in Bits and Bytes
  • Chapter 12: Be On-Brand in All That You Do
  • Chapter 13: Get a Visual Identity
  • Chapter 14: Increase Your Career Karma