The Expert Witness Marketing Book

The Expert Witness Marketing Book

By Rosalie Hamilton 




Written specifically for expert witnesses, this book directs the litigation support professional away from generic marketing approaches such as consumer-oriented advertising and guides them to the conservative approach appropriate for the legal market. This book will show you how to reach the attorneys and insurance professionals who can use your expertise — through networking, taking advantage of free publicity, listing your services with referral agencies and in expert witness directories, advertising in legal publications, promoting on the Internet, producing a newsletter and more.

Other highlights of this book include:  


Defines the specific professional approach required for the legal market

Guides you on management issues such as fee setting and contracts

Teaches you how to network and become known at little or no cost

Translates the cyber babble of Internet marketing

Shows you, step by step, how to write a brochure, publish a newsletter and create ads



Product Details:
Copyright 2003
ISBN 0-9723237-3-2
Hardcover, 253 pages
Expert Communications

Table of Contents:


Chapter 1: Opening Statements

Chapter 2: Planning

Chapter 3: Fees

Chapter 4: Contracts

Chapter 5: Database

Chapter 6: Basic Business Communications

Chapter 7: Networking

Chapter 8: Publicity

Chapter 9: Direct Mail

Chapter 10: Referral Services

Chapter 11: Advertising

Chapter 12: Directory Listings

Chapter 13: The Internet

Chapter 14: Insurance Industry

Chapter 15: Closing Arguments