Description:
Written specifically for expert witnesses, this book directs the litigation support professional away from generic marketing approaches such as consumer-oriented advertising and guides them to the conservative approach appropriate for the legal market. This book will show you how to reach the attorneys and insurance professionals who can use your expertise — through networking, taking advantage of free publicity, listing your services with referral agencies and in expert witness directories, advertising in legal publications, promoting on the Internet, producing a newsletter and more.
Other highlights of this book include:
Defines the specific professional approach required for the legal market
Guides you on management issues such as fee setting and contracts
Teaches you how to network and become known at little or no cost
Translates the cyber babble of Internet marketing
Shows you, step by step, how to write a brochure, publish a newsletter and create ads
Product Details:
Copyright 2003
ISBN 0-9723237-3-2
Hardcover, 253 pages
Expert Communications
Table of Contents:
Chapter 1: Opening Statements
Chapter 2: Planning
Chapter 3: Fees
Chapter 4: Contracts
Chapter 5: Database
Chapter 6: Basic Business Communications
Chapter 7: Networking
Chapter 8: Publicity
Chapter 9: Direct Mail
Chapter 10: Referral Services
Chapter 11: Advertising
Chapter 12: Directory Listings
Chapter 13: The Internet
Chapter 14: Insurance Industry
Chapter 15: Closing Arguments