The Expert Witness Marketing Book
By Rosalie Hamilton
Description
Written specifically for expert witnesses, this book directs the litigation support professional away from generic marketing approaches such as consumer-oriented advertising and guides them to the conservative approach appropriate for the legal market. This book will show you how to reach the attorneys and insurance professionals who can use your expertise — through networking, taking advantage of free publicity, listing your services with referral agencies and in expert witness directories, advertising in legal publications, promoting on the Internet, producing a newsletter and more.
Other highlights of this book include:
- Defines the specific professional approach required for the legal market
- Guides you on management issues such as fee setting and contracts
- Teaches you how to network and become known at little or no cost
- Translates the cyber babble of Internet marketing
- Shows you, step by step, how to write a brochure, publish a newsletter and create ads
Product Details
| Label | Value |
|---|---|
| ISBN | 0-9723237-3-2 |
| Publisher | Expert Communications |
| Published | Copyright 2013 |
| Pages | 253 |
| Format | Hardcover |
Table of Contents
| Chapter 1 | Opening Statements |
|---|---|
| Chapter 2 | Planning |
| Chapter 3 | Fees |
| Chapter 4 | Contracts |
| Chapter 5 | Database |
| Chapter 6 | Basic Business Communications |
| Chapter 7 | Networking |
| Chapter 8 | Publicity |
| Chapter 9 | Direct Mail |
| Chapter 10 | Referral Services |
| Chapter 11 | Advertising |
| Chapter 12 | Directory Listings |
| Chapter 13 | The Internet |
| Chapter 14 | Insurance Industry |
| Chapter 15 | Closing Arguments |
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