Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap into the Hidden Job Market

By Jay Conrad Levinson and David E. Perry

Guerrilla Marketing for Job Hunters


Landing your dream job today requires that you be both the hunter and the hunted. "Guerrilla Marketing for Job Hunters 3.0" explains in step-by-step detail how to use the newest social networking sties and digital tools to perform a precision-guided, all-out job hunting assault. Get access to cheat sheets, case studies, before-and-after sample resumes and cover letters, and proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast. 

The updated Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. 

The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with "Guerrilla Marketing for Job Hunters 3.0."

Product Details

Label Value
ISBN 978-1-118-01909-2
Publisher John Wiley and Sons
Published Copyright 2011
Pages 317
Format Paperback

Table of Contents

Chapter 1 Why You Need to Become a Guerrilla Job Hunter
Chapter 2 Personal Branding Guerrilla Style
Chapter 3 Attitude Check
Chapter 4 Your Guerrilla Strategy
Chapter 5 Your Research Plan
Chapter 6 Resume Writing and Cover Letter Boot Camp
Chapter 7 Guerrilla Networking
Chapter 8 LinkedIn—the 800-Pound Gorilla
Chapter 9 Digital Breadcrumbs
Chapter 10 Commando Tactics
Chapter 11 The Force Multiplier Effect in Action
Chapter 12 Hand-to-Hand Combat
Chapter 13 Negotiating the Deal
Chapter 14 Career Lancing

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