Career Distinction: Stand Out by Building Your Brand

By William Arruda and Kirsten Dixson

Career Distinction Book Nest with Eggs On Cover
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As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, you must proactively and continuously position yourself for success. Your credibility, visibility, personality and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional. 

"Career Distinction" outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultra competitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers. 

This book will show you how to:  

  • Brand yourself for career success
  • Determine how others perceive you
  • Develop your unique value proposition
  • Define your target audience
  • Build and manage your online identity

The increasing pace of change in the business world gives you less time than ever to make your professional mark. "Career Distinction" demonstrates how to express who you are and the value you bring to your organization. Success takes more than just hard work; brand yourself and watch your career soar.

Product Details

Label Value
ISBN 978-0-470-12818-3
Publisher John Wiley and Sons
Published Copyright 2007
Pages 208
Format Hardcover

Table of Contents

Chapter 1 Understand the Future of Work
Chapter 2 Adopt the Career Distinction Mindset
Chapter 3 Brand Yourself for Career Success
Chapter 4 Know Yourself to Grow Yourself
Chapter 5 Remember, It’s What They Think That Counts
Chapter 6 Define Your Brand Community
Chapter 7 Tell Your Brand Story
Chapter 8 Create Your Career-Marketing Tools
Chapter 9 Express Yourself
Chapter 10 Assess Your Online Identity
Chapter 11 Build Your Brand in Bits and Bytes
Chapter 12 Be On-Brand in All That You Do
Chapter 13 Get a Visual Identity
Chapter 14 Increase Your Career Karma

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