While a common assumption is that marketing equates to purchasing
advertisements, that is, in fact, only one aspect of the process. Marketing
involves any activity that presents your practice to potential clients in a
manner that communicates the value of your services and leads them to choose
This course offers guidance to develop a marketing strategy for your fraud
examination practice. Whether you have an established operation that you are
looking to expand or you are getting ready to hang out your own shingle,
marketing is the key to any successful fraud examination practice.
You Will Learn How To:
strategies for identifying and marketing the services offered by your firm
the factors involved in effectively branding your business
Identify groups of potential clients
Differentiate between advertising, public relations and networking activities
Compare the effectiveness of different methods for advertising your firm’s services
Recognize the ways networking can be used to build rapport with potential and existing clients
methods for determining appropriate fees for your services
Identify the most cost-effective marketing initiatives
Field of study: Marketing
Last updated: JuNE 2015
ACFE Ordering and Return Policy
Please note: To be eligible for CPE credit, you must complete the final exam within one year of purchase date. You may only claim CPE credit for a course once.
Table of Contents:
Lesson 1: Identify Your Services
Lesson 2: Identifying Your Potential Clients
Lesson 3: Advertising
Lesson 4: Public Relations
Lesson 5: Networking
Lesson 6: Integrating Marketing into Your Business Plan
ACFE online self-study courses feature:
24/7 access to courses through your Internet browser
Save time and quickly earn CPE credits with instant access, grading and printable certificate
The flexibility to start or stop a course and pick-up right where you left off
No additional shipping fees
Learn more about accessing your online self-study course.
Learn more about online self-study courses and their features.
Internet access: High-speed connection recommended
Free Adobe Flash Player
Speakers required for video sound
Online Self-Study Troubleshooting Guide:
Problem: When I attempt to access my courses from “My Online Learning,” the course never launches, or I receive an error message saying my pop-up blocker needs to be turned off.
Solution: Your web browser must be configured to allow pop-ups in order to access ACFE Self-Study courses. Your browser may prompt you to allow pop-ups, or you may have to allow them manually. You may either allow them for all sites, or allow them just for the
For information on how to manage your pop-up blocker settings in a specific browser, click the link below that corresponds to the browser you are using:
Also note that many toolbars, such as the Google Toolbar and Yahoo! include pop-up blockers as well. If you have one or more toolbars installed on your browser with built-in pop-up blockers, you must configure them to allow pop-ups.
Problem: When I click on a course from “My Online Learning,” I am presented with a login page, but my ACFE.com username and password won’t allow me to log in.
Solution: You do not have to log in a second time to access your online self-study. You most likely reached the login page because you clicked the link labeled “Click Here” as shown below:
Do not click that link; instead, allow your browser to automatically open the eLearning window on its own, which should happen after a few seconds. This will log you in automatically so that you can access your online courses.
Problem: I receive the following error when I try to load a different lesson with a course:
Solution: This occurs in Internet Explorer when trying to load a different lesson without closing the current lesson. This error can be avoided two different ways:
Always close the current lesson before going to another one. Always click the Close Window button (usually the red “X” in the upper right corner) of the current lesson before clicking on another lesson.
Use a different browser. This error seems to only occur in Internet Explorer, so using Mozilla Firefox or Google Chrome should resolve the issue (see below for links to download either of these browsers).
Other Troubleshooting Tips: If you encounter other errors, such as courses freezing or crashing, we recommend taking the following action:
Try a different browser. ACFE online self-study courses are designed to run on all modern web browsers, but if you encounter a problem that is not solved using one of the suggestions above, you can try using a different web browser to see if it eliminates the problem. We have most frequently seen where using Mozilla Firefox or Google Chrome has resolved an issue that was seen in Internet Explorer.
Mozilla Firefox can be downloaded
Google Chrome can be downloaded
Make sure you are running the latest version of Flash. Go to
Adobe.com to see what version of Flash you are running, and then compare that to the table on that page to see what the latest version is for your operating system/browser combination. If you are not running the newest version, you should upgrade and see if that resolves the problem.