building your fraud examination practice
Branding, Advertising and NetworkingBuilding a personal brand is an important early step in the game that many overlook, as is advertising through appropriate channels and capitalizing on networking opportunities.
This session will provide tips about promoting your firm through speaking engagements, articles, volunteering and other professional endeavors. It will address how a fraud examiner's image and personal brand can either attract or repel potential clients. You will also learn how to increase your networking opportunities and grow your business with referrals.