Agentic AI in Action: Intelligent, Adaptive Fraud and Financial Crime Prevention

Global Product Marketing Director
SAS

Ellen Roberson, CFE, serves as the Global Product Marketing Director at SAS, where she is responsible for shaping the industry strategy and messaging for the global markets focused on fraud, waste, and abuse within healthcare and government sectors. With over thirty years of expertise in information technology, she assists clients in leveraging data and AI to combat fraud and enhance public safety. Her work emphasizes raising awareness about the application of new and emerging technologies, such as Generative AI, to address evolving fraud tactics while achieving greater efficiencies and minimizing fraud and waste, all while upholding ethics and public trust.
In her latest efforts, Ellen has introduced solutions tailored for Law Enforcement, a cross-industry initiative centered on Procurement Integrity, and partnered with Colman Parks in a global research project, culminating in the report Trust and transparency: Combating fraud to maximize public program efficiency.

Senior Industry Consultant, Fraud & Security Intelligence
SAS

Jane Bell joined SAS as a Senior Industry Consultant in the Fraud & Security Intelligence practice in 2023.  Prior to SAS, Jane spent twenty years in the banking industry, with fifteen years of direct experience in front-line AML and Fraud detection as a subject matter expert in BSA laws/regulations.  She is well versed in investigations; regulatory filings; regulatory exams (OCC and NCUA) and internal/external audits; governance, including policies, procedures, and oversight testing; rule optimization/customization; and public/private partnerships.  Jane holds bachelor’s degrees from the University of North Carolina and a Master’s degree from the University of Georgia.  She holds multiple industry certifications including CAMS, CGSS, and CFE.

Global Marketing Lead, Fraud and Financial Crimes
SAS

Diana Rothfuss has spent the last four years as Global Marketing Lead for Fraud and Financial Crimes at SAS.  In her role, she drives the strategy and messaging for the suite of products and solutions for the Banking Industry under Fraud, AML & Security Intelligence Division.  Prior to SAS, Diana spent over 8 years in the industry serving in marketing, communications and sales enablement roles in Business Banking at M&T Bank.  She participates in organizations such as WIN, American Marketing Association and has been chosen to be a part of the ATHENA Emerging Leaders program for 2021-2022.

Host of the Banking on Fraudology Podcast, Founder of CU Fight Fraud, LLC

Hailey Windham is a formidable fraud fighter. A Certified Financial Crimes Specialist (CFCS) and nationally recognized thought leader, Hailey is the host of the Banking on Fraudology podcast and the founder of CU Fight Fraud, LLC, where she partners with credit unions, community banks, and law enforcement to build fraud-savvy cultures and close critical gaps in fraud response. Recognized as a 2023 Credit Union Rockstar, she is known for connecting the dots, empowering teams, and launching high-impact fraud programs that actually work. Her proactive approach has produced real-world results—from educating the public on scams to equipping institutions with practical, scalable solutions.