While a common assumption is that marketing equates to purchasing advertisements, that is, in fact, only one aspect of the process. Marketing involves any activity that presents your practice to potential clients in a manner that communicates the value of your services and leads them to choose your business.
This course offers guidance to develop a marketing strategy for your fraud examination practice. Whether you have an established operation that you are looking to expand or you are getting ready to strike out on your own, marketing is key to any successful fraud examination practice.
Tips for identifying services you should offer
Insights for identifying your potential customers
Legal and ethical considerations for advertising your practice
Differences between advertising and public relations
Tips for making your business relationships last
ACFE Ordering and Return Policy
Table of Contents:
Lesson 1: Identify Your Services
Lesson 2: Identifying Your Potential Clients
Lesson 3: Advertising
Lesson 4: Public Relations
Lesson 5: Networking
Lesson 6: Integrating Marketing into Your Business Plan
You Will Learn How To:
Recognize strategies for identifying and marketing the services offered by your firm
Determine the factors involved in effectively branding your business
Identify groups of potential clients
Differentiate between advertising, public relations and networking activities
Compare the effectiveness of different methods for advertising your firm’s services
Recognize the ways networking can be used to build rapport with potential and existing clients
Select methods for determining appropriate fees for your services
Identify the most cost-effective marketing initiatives
Field of Study: Marketing
Last updated: June 2017
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