Marketing Your Fraud Examination Practice (Online Self-Study)

CPE Credit: 3
Course Level: Basic
Prerequisite: None



Description:  

 

While a common assumption is that marketing equates to purchasing advertisements, in fact that is only one aspect of the process. Essentially, marketing involves any activity that presents your practice to potential clients in a manner that will communicate the value of your services and lead them to choose your business.

This course offers guidance to develop a marketing strategy for your fraud examination practice. Whether you have an established operation that you are looking to expand or you are getting ready to hang out your own shingle, marketing is the key to any successful fraud examination practice.

You Will Learn How To: 

 

Analyze the available and appropriate services that your firm might offer

Assess the factors involved in effectively branding your firm

Identify groups of potential clients

Differentiate between advertising, public relations, and networking activities

Compare the effectiveness of different methods for advertising your firm’s services

Recognize the ways networking can be used to build rapport with potential and existing clients

Analyze the factors involved in setting proper fees

Identify the most cost-effective marketing initiatives

 

Preview Course  

 

Field of study: Marketing

Last updated: December 2011

 

ACFE Ordering and Return Policy 

 

Please note: To be eligible for CPE credit, you must complete the final exam within one year of purchase date. You may only claim CPE credit for a course once. 

Table of Contents: 

 

Lesson 1: Identify Your Services

Lesson 2: Identifying Your Potential Clients

Lesson 3: Advertising

Lesson 4: Public Relations

Lesson 5: Networking

Lesson 6: Integrating Marketing into Your Business Plan

 

ACFE online self-study courses feature:

24/7 access to courses through your Internet browser
Save time and quickly earn CPE credits with instant access, grading and printable certificate
The flexibility to start or stop a course and pick-up right where you left off
No additional shipping fees 
 

Learn more about accessing your online self-study course.

Learn more about online self-study courses and their features.

 

System requirements:

 

Internet access: High-speed connection recommended

Free Adobe Flash Player 

Speakers required for video sound

Online Self-Study Troubleshooting Guide:

Problem: When I attempt to access my courses from “My Online Learning,” the course never launches, or I receive an error message saying my pop-up blocker needs to be turned off.

Solution: Your web browser must be configured to allow pop-ups in order to access ACFE Self-Study courses. Your browser may prompt you to allow pop-ups, or you may have to allow them manually. You may either allow them for all sites, or allow them just for the current site.

For information on how to manage your pop-up blocker settings in a specific browser, click the link below that corresponds to the browser you are using:

  Internet Explorer
  Google Chrome
  Firefox

Also note that many toolbars, such as the Google Toolbar and Yahoo! include pop-up blockers as well. If you have one or more toolbars installed on your browser with built-in pop-up blockers, you must configure them to allow pop-ups.

Problem: When I click on a course from “My Online Learning,” I am presented with a login page, but my ACFE.com username and password won’t allow me to log in.

Solution: You do not have to log in a second time to access your online self-study. You most likely reached the login page because you clicked the link labeled “Click Here” as shown below:

 

  Online SS Image Absorb Error 

 

Do not click that link; instead, allow your browser to automatically open the eLearning window on its own, which should happen after a few seconds. This will log you in automatically so that you can access your online courses.

 

Problem: I receive the following error when I try to load a different lesson with a course:

 

  SS Online API Error 

 

Solution: This occurs in Internet Explorer when trying to load a different lesson without closing the current lesson. This error can be avoided two different ways:

 

Always close the current lesson before going to another one. Always click the Close Window button (usually the red “X” in the upper right corner) of the current lesson before clicking on another lesson.


Use a different browser. This error seems to only occur in Internet Explorer, so using Mozilla Firefox or Google Chrome should resolve the issue (see below for links to download either of these browsers).

 
Other Troubleshooting Tips: If you encounter other errors, such as courses freezing or crashing, we recommend taking the following action:
 

Try a different browser. ACFE online self-study courses are designed to run on all modern web browsers, but if you encounter a problem that is not solved using one of the suggestions above, you can try using a different web browser to see if it eliminates the problem. We have most frequently seen where using Mozilla Firefox or Google Chrome has resolved an issue that was seen in Internet Explorer.

 
Mozilla Firefox can be downloaded here
Google Chrome can be downloaded here 

 

Make sure you are running the latest version of Flash. Go to Adobe.com to see what version of Flash you are running, and then compare that to the table on that page to see what the latest version is for your operating system/browser combination. If you are not running the newest version, you should upgrade and see if that resolves the problem.